SNK Opens NEOGEO Styles Online Store

SNK Corporation is opening NEOGEO Styles, an official online store for apparel and accessories linked to its classic franchises. For retro fans in London and across the UK, it is another sign that SNK is building its brand beyond hardware and game reissues.

The store is set to open on 29 May 2026 at 12:00 PM Japan Standard Time. Products will include T-shirts, hats, fashion accessories, outerwear, and home accessories, all inspired by SNK's best-known game series.

Merchandise that was sold at the SNK booth during EVO Japan 2026 will also be available through post-event online sales. That should help fans who could not attend in person get a chance at the same items.

SNK says the aim is to give long-time fans new ways to connect with its games, while also introducing new audiences to its intellectual properties through fashion and lifestyle products. A landing page is already live ahead of the full opening.

To mark the launch, SNK will also release a collaborative cap with NEW ERA®. The company is rolling out overseas support in stages, with the goal of reaching fans around the world.

For more RetroShell coverage, see our news tag. You can also read the official SNK press release for the launch details.