Atari has publicly denounced RealPongCoin or $PONG, a cryptocurrency project using its PONG trademark without authorization. In a recent X post, Atari clarified it has no affiliation with RealPongCoin, warning that the project risks deceiving consumers by suggesting a false association. Atari’s legal team is reviewing measures to halt this misuse of its intellectual property, emphasizing the company’s commitment to protecting its brand, which includes over 200 games like Asteroids® and Pong®.
Atari is warning the Public that @realPongCoin or $PONG is using our registered trademark without consent or approval and Atari has no affiliation with the project.
— Atari (@atari) January 24, 2025
realPongCoin risks deceiving consumers by suggesting an affiliation with Atari, and our legal team is actively…
This issue highlights the complexities companies face with intellectual property in the rapidly evolving crypto market, where unauthorized use can mislead consumers. Atari’s action underscores the ongoing challenge of maintaining brand integrity amidst digital innovation.