The Entertainment Software Association (ESA), known for organizing E3, has announced IICON, a new gaming-focused thought leadership summit set to debut in 2024. Positioned as an industry-defining event, IICON aims to bring together influential voices from gaming, business, technology, and culture to explore how interactive entertainment is shaping the world.

According to the ESA, IICON will differ from traditional gaming expos by focusing on high-level discussions, networking, and cross-industry collaboration rather than product showcases. The summit is expected to feature speakers from major game studios, tech giants, and creative industries, discussing topics such as artificial intelligence, game monetization, and the evolving role of gaming in social and economic trends.
Introducing iicon: where visionaries and innovators from the video game industry and beyond converge to unlock the limitless potential of interactive entertainment. @theESA is convening the first-of-its kind summit. Follow us and learn more: https://t.co/mhqZqIVpX0. pic.twitter.com/BVNoApEGmy
— iicon (@IICONOfficial) February 6, 2025
The move comes after the ESA officially cancelled E3 for good in 2023, following years of declining interest and the rise of publisher-led showcases like Sony’s State of Play and Nintendo Direct. Many in the industry view IICON as a strategic pivot for the ESA, allowing it to remain relevant in a gaming landscape where digital-first events have become the norm.
While details on IICON’s first edition are still limited, the ESA’s ambitions are clear: to position the summit as a must-attend event for leaders looking to understand and shape the future of gaming. Whether IICON can fill the gap left by E3 or carve out a new niche remains to be seen, but it’s clear that the ESA is betting big on the growing influence of interactive entertainment beyond just gaming.
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