Atari Collab with Nubeo to Launch Luxury Asteroids Watch

Atari and luxury watchmaker Nubeo have teamed up to create a limited-edition watch series inspired by the classic arcade game Asteroids. The collection brings retro gaming nostalgia to high-end timepieces, featuring intricate dial designs that mimic the chaotic asteroid fields from the game. These mechanical watches blend horological craftsmanship with Atari’s iconic 8-bit aesthetics, making them a collector’s item for both watch enthusiasts and gaming fans. The watch is available in 5 colours, and is priced at €488 / $499 and get are listing them with a discount of <$1000 from the original RRP. Interestingly, when you price the website in USD they are showing as all out of stock, but when you switch to Euros, they have most models aside from the grey.

Credit: Nubeo Watches

The collection includes different colours, each incorporating details reminiscent of Asteroids, from meteor-shaped subdials to pixelated elements referencing the game’s vector graphics. The watches feature automatic movements, ensuring a balance between classic mechanical watchmaking and digital nostalgia. While gaming collaborations in fashion and accessories have become more common, Atari’s partnership with Nubeo elevates the concept by integrating game-inspired visuals into high-end horology.

Credit: Nub

Unlike typical digital gaming watches, these pieces focus on subtle design cues rather than overt branding, making them wearable beyond gaming circles. Atari has been expanding its brand through various collaborations – such as hot sauces, tapping into nostalgia-driven markets. This partnership with Nubeo aligns with its strategy of blending retro gaming with modern lifestyle products, catering to fans who appreciate both classic arcade culture and fine craftsmanship.

For more retro gaming collectibles and to protect your classic games, check out RetroShell’s premium display protectors. And if you want to stay updated on the latest in gaming nostalgia, subscribe to the Retro Gaming Weekly newsletter.

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